Indonesia's Largest Super App, BRImo, Reaches 38.61 Million Users
JAKARTA, Investortrust.id — PT Bank Rakyat Indonesia (Persero) Tbk, or BBRI, continues to demonstrate its commitment to digital innovation through BRImo, a super app designed to cater to the evolving financial needs of modern consumers. With its focus on accessibility, efficiency, and security, BRImo offers a range of advanced features, supporting daily financial activities from payments to investment services.
By the end of December 2024, BRImo’s user base had surged to 38.61 million, reflecting a 22.12% growth compared to the previous year. The app processed a staggering 4.34 billion transactions during the year, marking a 40.54% year-on-year increase. In monetary terms, transactions on BRImo amounted to Rp 5,596 trillion, up 34.57% from the prior year.
The app’s contribution to fee-based income stood at Rp 2.97 trillion, an impressive 22.19% year-on-year growth. This performance highlights BRI’s success in leveraging its digital ecosystem to diversify income streams.
BRImo has solidified its position as a leading digital banking platform through its innovative features, setting it apart from competitors. Key highlights include gold savings accounts, BRImo widgets, in-app complaint services, Voice over Internet Protocol (VoIP) for cost-free customer service calls, and customizable transaction limits to meet user preferences.
Other standout features include merchant location searches via Sabrina Chat, direct delivery for daily essentials, ticket purchasing for various modes of transport, parcel delivery services, parking payments, QRIS Transfers, cash withdrawals via AgenBRILink agents, international transfers to over 120 countries, currency conversion, and investment portfolio insights.
Illustration of the super app created by PT Bank Rakyat Indonesia (Persero) Tbk, BRImo. Photo: BBRI
“BRImo is a testament to BRI’s digital transformation, which prioritizes innovation and accessibility for modern consumers,” said Andrijanto, BRI’s Director of Retail Funding & Distribution. “Our digital strategy goes beyond technology by delivering services that are relevant, user-friendly, and inclusive. BRImo exemplifies our efforts to strengthen retail banking through efficient and secure solutions while bringing financial services closer to our customers.”
Recognized as Indonesia’s best mobile banking app, BRImo boasts a rating of 4.7 on both Google Play Store and Apple’s App Store. This distinction underscores its reliability, innovation, and user-centric design, further reinforcing public trust in BRI’s digital services.
Looking ahead, BRImo’s 2025 development roadmap emphasizes greater innovation and customer relevance. Planned enhancements include expanded investment access, the integration of artificial intelligence and data analytics for simplified transactions, and lifestyle-focused features that merge financial management with engaging user experiences.