OJK to Implement Oversight Regulations for Stock Market Influencers

JAKARTA, investortrust.id – With the growing trend of young investors relying on social media for financial insights, Indonesia’s Financial Services Authority (OJK) is set to introduce regulations governing financial influencers, or finfluencers, to ensure compliance with existing financial laws and protect consumers.

Chief Executive of Financial Services Business Conduct Supervision, Education, and Consumer Protection at OJK, Friderica Widyasari Dewi, highlighted that finfluencers play a crucial role in expanding financial literacy by engaging audiences with simplified explanations.

"Finfluencers have the power to capture public attention and communicate financial concepts in an accessible manner. However, not all of them possess adequate competence regarding the financial information they share or fully understand the applicable regulations," Friderica stated in a written response during OJK’s February 2025 Financial Sector Assessment and Policy Press Conference, as quoted on Monday, March 10, 2025.

She noted that some cases involved finfluencers managing investment funds without proper licenses or conducting activities beyond their permitted scope, violating financial regulations.

To address these concerns, OJK is formulating a regulatory framework to supervise finfluencers’ activities on social media. The aim is to enhance their accountability while ensuring consumer protection and adherence to financial laws.

"Given the significant influence of social media personalities on public financial decisions, we must strike a balance between safeguarding consumers and allowing finfluencers to contribute to financial education," Friderica concluded.